High Fibre Chick'n

Title of the document WELCOME TO THE NEW ERA.

HIGH FIBRE
CHICK’N

Now You Can Get Fibre From Chick'n!

“My food choices are always limited to greens, tofu and mushrooms. I’m running out of ideas in the kitchen.”

- Aishah, Vegan for 3 years

“My doctor advised me to adopt a plant-based diet due to health issue, but I’m struggling to stomach the taste of vegetables.”

- Ismail, Heavy meat-eater

“My children won’t eat any vegetables! I’m worried they’re not getting enough nutrients to grow up healthily.”

- Farhana, A mother of two

“Vegetables are good and full of nutrients, but I just don’t like it. They taste bland and bitter at times.”

- Hafiz, Veggie-hater

TASTE AMAZINGLY BETTER THAN CHICKEN.

What if we could give people everything they love about chicken — the flavour, the texture, the experience, but without the chicken?

Meet High Fibre Chick'n (HFC) — 100% plant-based chicken that is even better than animal-based counterpart. Not only does it looks, cooks and tastes like the real deal, it's even healthier. HFC is high in fibre and protein and low in calories, not to mention free of cholesterol and trans fat. Brilliantly delicious and better for people, chickens and our planet.

A BREAKTHROUGH IN FOOD TECH

A BREAKTHROUGH IN

FOOD TECH

ONE IS ENOUGH.

High Fibre Chick'n is made with plant protein to deliver that meaty bite. On top of that, we have 4 types of fibre in our chick'n to create that fibrously elongated structure to mimic the texture of a chicken breast.

While we obsess about carbs and protein, we’ve ignored fibre — what nutritionists call the “fibre gap." As an adult, our total daily fibre consumption should be 25g - 30g per day. On average most of us only get 17g - 18g of dietary fibre per day. With High Fibre Chick’n, we create an easy way to fill your fibre gap, which serves the purpose of our tagline — One is enough.

COMPARISON WITH CHICKEN

Based on Per Serving Size (133g)

	PHUTURE® High Fibre Chick'n	Regular Fried Chicken
Calories	241 kcal	282 kcal
Cholesterol	0 mg	122 mg
Sodium	753 mg	769 mg
Protein	13.7 g	20.8 g
Fibre	13.6 g	0 g
No Saturated Fat	✔️	❌
No Animal Antibiotics	✔️	❌
No Animal Hormones	✔️	❌
Source of Vitamin D	✔️	❌

HOW IT'S MADE

We have invested heavily on research and development for over 2 years to bring you the future of chicken.

BACKED BY SCIENCE

We worked with talented food scientists around the globe who have over 45 years of experience in food science and technology, namely from the USA, China, Singapore, Malaysia and more to reinvent the meaty experience without compromise the original texture and taste.

TESTED & RECOMMENDED BY CHEFS

We conducted over 30 taste tests with chefs from top restaurants and hotels. We strive to deliver the highest standards of food quality using only the most ethically sourced ingredients equipped with sophisticated food technology solutions.